28 April, 2020

Turin, the automobile city

Having lost its role as Capital of Italy and despite the difficult economic situation, the exploitation of the resources of the landed gentry established an indissoluble bond between Turin and the automotive industry.

It was in recognition of this important role in the economy that Turin was given the opportunity to be a pioneer and host the international automobile exhibition from 21 to 24 April in 1900.

Historical reports affirm that the pre-eminent social resource which enabled Turin to achieve these goals was collaboration.

Collaboration between companies has made this city unique in the development of the styles and technologies that led once experimental trademarks to be multinational brands today.

Returning to the present day, in Italy, in Emilia, a new centre has come about in “Motor History”: the luxurious Motor Valley.  This demonstrates that, even after 120 years and within brand competition, it remains rewarding to choose “collaboration over individualism”.

Corporate individualism, at this point in time, seriously damages companies.

Today successful companies consider collaboration to be a better approach to maintaining a balance between power and the ability to complete tasks.

Today successful companies consider collaboration to be a better approach to maintaining a balance between power and the ability to complete tasks.

Turin has been a champion of great ideas, but unfortunately these ideas often became great in other hands that truly believed in them.

Because we believe in the future, we want to revive this collaborative spirit.  New technologies and new think tanks build on our history and experience, and we want to see new institutions, universities, and small and large companies looking together towards common objectives.

We are convinced that in this way, and with the new means of communication, our horizons can become even wider.

mole antonelliana's illustration